Diabetes WA Research Paper Example | Topics and Well Written Essays - 1500 words

Diabetes WA - Research Paper Example The support of the NDSS is also shown carefully in this paper. In this particular paper most of the information are taken from the diabetes WA website and from some relevant secondary sources like books, journals and online reviews. Introduction: The Diabetes WA is a noble organization which is been helping people since long time in Western Australia. However, to have a strong position within the market the proper and suitable funds are required and at the same time the awareness must be distributed accordingly to attract more people towards it. The advertising and the marketing communication tools play a vital role in this matter. The proper advertising strategy is a must to keep the sustainability intact within the market for a longer time. The target group, micro and macro environmental factors are very much important in this scenario. It is very important to understand that no matter how strong a company is, but if it doesn’t have the potential to reach the target customer s or the target group then all of its strength will be lost very soon. Industry background: Diabetes is one of the most dangerous diseases in the medical field. It can create many problems like feeling weak, Wight loss, etc. the type 2 1 diabetes can be very stressful, it can have major effects on the human health (Weiner et al; 2003, 197). Diabetes has become a most common disease in Australia. It is been predicted that the diabetes would affect more than one million people in Australia (Hastings 2007, 322). It has been seen that one hundred and fifty people are diagnosed with diabetes every day in Australia. There are basically two types of diabetes and they are type 1 and type 2 diabetes. Among these, the type 2 diabetes is the fastest growing form of diabetes (Hastings 2007, 322). And this type of diabetes is mostly seen among the adults who are aged above forty. In the recent time almost 7 percent of the population in Australia had been detected with diabetes and it was predict ed that it would be almost 3.3 million Australians would carry diabetes within 2031 (Diabetes WA annual report 2010, 4). Within this industrial back ground a proper advertising strategy is very much important for the organization to attract the target group. The DAGMAR approach is important in this scenario and the innovative promotional activities are also very vital. From these figures it is very clear that the diabetes industry is growing very fast and it is taking a shape which is huge enough to rule the medical industry as well as the pharmaceutical industry. However, in this case the main mission of the Diabetes WA is not to create more diabetic patient it basically to help the people to prevent the diabetes. There are many micro and macro environmental factors are involved in this factor. The diabetes is a chronic disease and it can be fetal in some cases. However, the growth of the diabetes depends on many factors like living style, food habit, sugar intake etc. the macro an d micro environmental factors are very much involved in this case. And all these factors are closely related with the advertising strategies. The advertising campaign is basically to build the brand awareness about the NDSS and Diabetes WA. The growing industry and the growing number of diabetic people in the Western Australia have given a great potential to this particular advertising campa